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by Joan Magretta
Michael Porter is the godfather of competitive strategy and the concept of competitive advantage, which has become a pretty common term in marketing nomenclature - many of us have never stopped to think about where this came from. Porter's Five Forces are also explained here, laying the groundwork for market conditions and guiding decision making. I wasn't familiar with these before reading the book, but I've noticed mentions and themes threaded throughout a range of strategy and marketing material I've been taking in lately.
"The essence of strategy is choosing what not to do. There's a fundamental distinction between strategy and operational effectiveness. Strategy is about making choices, trade-offs; it's about deliberately choosing to be different."
-Michael Porter
Anyone who works strategically, or is working to get there, as well as anyone running a business or thinking about starting one. Author Joan Magretta does a great job of breaking down Porter's vast library of insight so that it's fairly easy to take in and understand.
I'll probably read this two or three more times.[/vc_column_text][/vc_column][/vc_row]
