If you’re a health advocate or patient leader, chances are you ended up being an accidental marketer. I’m here to help you maximize your understanding of some foundations, so you can be super effective, and unload some of the tedious work of sorting through this important stuff. Note, there’s not a lot of ‘how-to’ here, rather, we’re exploring and explaining foundations, and helping you understand what to think about, so you can navigate that part in the way that makes the most sense for you.

Before we start, know that I talk a lot about brand. It’s in the depths of my marketing heart. Start your framework this way: think of your (or any other) brand as a human personality. It’s complex but cohesive. It’s not one dimensional. If, throughout this or in your own work, it starts to feel to corporate, always go back to this concept, and you’ll do just fine.

The Patient Advocate Grind

Patient advocacy definitely feels like a second job, much of the time. (or full time job. with overtime.) Advocates and patient leaders who have stepped up to this role are working as marketing and communications professionals, whether the realize it or not. Depending on their own advocate brand, they are also taking on work such… ...
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Branding Basics for Patient Leaders

Understanding Branding Whether we're talking branding for your advocacy channel, or more personal branding, grasping the basics is important to getting this very essential foundation laid right. Many people come into this space with a naive perception of what a brand really is - or, the term 'brand' can feel very corporate and one… ...
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Marketing Strategy is a Big Word

Who is your audience(s)? Where do they live (social. web. long form. video. in person)? What do they want to know? Why should they come to you? Why should they come to you instead of other sources? What should they do next? Marketing Strategy is a big word. (or two words). In the health space,… ...
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Patient Advocate Business Cards

Business cards have been around forever, yet with all the emphasis on the digital space, they have endured as a meaningful part of our brand communications. If you've ever been to a conference, education, or networking event, you've likely exchanged cards with other advocates. This one printed piece in a digital space is such a… ...
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Hey friends, I’ve got more topics in the works, standby! Also, if you’ve got something you’d like me to cover here, let me know!