Branding Basics for Patient Leaders

Understanding Branding

Whether we're talking branding for your advocacy channel, or more personal branding, grasping the basics is important to getting this very essential foundation laid right.

Many people come into this space with a naive perception of what a brand really is - or, the term 'brand' can feel very corporate and one dimensional. But (more…)

Patient Advocate Business Cards

Business cards have been around forever, yet with all the emphasis on the digital space, they have endured as a meaningful part of our brand communications.

If you've ever been to a conference, education, or networking event, you've likely exchanged cards with other advocates. This one printed piece in a digital space is such a great foundation - it's often a first impression that carries a relatively long life span.

Considering some elements to your card can help to set you apart, make you memorable, and drive future action - whether someone's looking for valuable content from that one MS advocate they once met, or booking the keynote speaker for their next event. (more…)