Marketing Strategy is a Big Word

Who is your audience(s)?

Where do they live (social. web. long form. video. in person)?

What do they want to know?

Why should they come to you?

Why should they come to you instead of other sources?

What should they do next?

Marketing Strategy is a big word. (or two words).

In the health space, it's still a big word - but let's break it down to something a bit more manageable. Strategy comes in a lot of flavors and scopes for different companies, but considering some basic concepts can help bring direction to the larger mission that many health advocates are working towards.

For the sake of this conversation, let's consider strategy as the following: Your strategy is simply how people get to you, what they do when they get there, and the actions they take based on that experience. (more…)