Rudder: Strategic Brand Clarity The Single Driving Force Behind Successful Companies by David M. Flanagan Why this is on my…
Good Strategy / Bad Strategy The Difference and Why It Matters by Richard Rumelt Why this is on my list.…
What Your Customer Wants and Can't Tell You Unlocking Consumer Decisions with the Science of Behavior Economics by Melina Palmer…
Understanding Michael Porter The Essential Guide to Competition and Strategy by Joan Magretta Why this is on my list. Michael…