[vc_row][vc_column width="2/3"][vc_column_text]Kelley Kinetics owner and head coach Kim Kelley entered the space with a stellar reputation. When she incorporated her business, she was ready to reach the next level, and really grow her skills and relationships. The active and coaching space is competitive, so having a strong and distinct brand identity is not an option. (more…)

[vc_row][vc_column width="2/3"][vc_column_text]Logo design in the active space can be sticky, as people tend to go overly-literal more often than other industries. An icon of a runner or cyclist does not a good logo make - especially when it's been exhausted over spans of teams, coaches, retail stores, and gear. (more…)

[vc_row][vc_column][vc_column_text]Adam Wyatt has cycling in his blood. When an opportunity presented itself for him to revitalize a local bike shop, he jumped at the chance. Adam is someone who values both the benefit of cycling, and being ingrained in his local community. (more…)

[vc_row][vc_column width="2/3"][vc_column_text]One major and consistent hurdle for chronic illness patients to manage is communicating life with disease to anyone who hasn't personally experienced it. Nearly all of the communication that exists falls into two categories: sterile lists of symptoms and medical level epidemiology. On the other side, there were early blog posts from patients that generally discussed singular events - advice on specific symptoms, tales of doctor visits. (more…)

[vc_row][vc_column width="2/3"][vc_column_text]The Great Bowel Movement has earned its place in the Inflammatory Bowel Disease community by having a specific mission, distinguised brand voice, and emotional benefits for patients.

One of our brand tenets is 'conversation', (more…)