Rudder: Strategic Brand Clarity
Rudder: Strategic Brand Clarity The Single Driving Force Behind Successful Companies by David M. Flanagan Why this is on my list. Brand is talked about in a lot of ways in a lot of different places, and often, the strategic aspect is overlooked for the more fun, creative, or even…
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Good Strategy / Bad Strategy
Good Strategy / Bad Strategy The Difference and Why It Matters by Richard Rumelt Why this is on my list. As I've grown in my career and my professional development, I've realized that everyone thinks they know what 'strategy' is. It seems to hold an inherent meaning - but unless…
Read MoreWhat Your Customer Wants and Can’t Tell You
What Your Customer Wants and Can't Tell You Unlocking Consumer Decisions with the Science of Behavior Economics by Melina Palmer Why this is on my list. Author Melina Palmer's podcast, The Brainy Business, has become a favorite of mine as a strategist with a psychology degree. In fact, when I…
Read MoreUnderstanding Michael Porter
Understanding Michael Porter The Essential Guide to Competition and Strategy by Joan Magretta Why this is on my list. Michael Porter is the godfather of competitive strategy and the concept of competitive advantage, which has become a pretty common term in marketing nomenclature - many of us have never stopped…
Read MoreWhat’s on my Shelf
Here’s what I’ve got queued up next:
Leadership and Self Deception
Why Should Anyone Be Led By You
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
A Failure of Nerve: Leadership in the Age of the Quick Fix
Own The Room
Trustworthy: How the Smartest Brands Beat Cynicism and Bridge the Trust Gap
Big Magic
What are you reading these days? I’d love to hear what’s influenced you, so I can add it to my list.