[vc_row][vc_column width="2/3"][vc_column_text]Shawn Bethea brings a lot of light to whatever she touches. As a chronic disease advocate and lifestyle + travel blogger, she covers a range of topics that at first glance, may seem unrelated. For Shawn, it's imperative to be effective by (more…)

[vc_row][vc_column width="2/3"][vc_column_text]Dina Pestonji has an amazing story of survival and perseverance to share with her audiences. Once she gets in front of these, she thrives with life and strength, connecting and inspiring. Reaching more potential audiences and decision makers is key to growing her speaking business, and her site, dinapestonji.com, is a critical tool for that.

Dina's site, at first glance, had some effort behind it. (more…)

[vc_row][vc_column width="2/3"][vc_column_text]If the term B2P (business to patient) hasn't been coined yet, it should be. Patients-as-consumers are a large and important sector, with separate experiences, needs, and drivers than those in either traditional B2B or B2C audiences. The experience of a patient (more…)

[vc_row][vc_column][vc_column_text]The Iowa Digestive Disease Center (IDDC) presents an annual education conference for patients and caregivers. (more…)

[vc_row][vc_column width="2/3"][vc_column_text]Amber Tresca of About IBD is a hero to the IBD community. She is an expert at bringing critical information to patients in a way that is easy to understand, and also accurate and reliable. Her podcast, also called About IBD, brings an additional dimension to the conversation of patient experience, by interviewing those living with diseases such as Crohn's and Colitis.

Thanks to Amber for having me as a guest, where I discuss being active with Ulcerative Colitis, behind the scenes at The Great Bowel Movement, and why getting every single patient to find their voice is important and powerful.

Listen on her site, aboutibd.com.[/vc_column_text][vc_separator][vc_column_text]Find me on other About IBD Podcast Episodes:

Managing IBD Alongside a Career - Part 1[/vc_column_text][/vc_column][vc_column width="1/3"][vc_single_image image="820" img_size="full" onclick="custom_link" img_link_target="_blank" link="https://aboutibd.com/2019/01/29/about-podcast-invite/"][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text]Blogs on business websites these days are best practice - writing about something you know might be easy, but identifying and producing content that's sparked by an opportunity to connect with your audience - that's a lot harder. And sometimes, such as with this post for Kelley Kinetics, it's simple, yet rare. (more…)

[vc_row][vc_column width="2/3"][vc_video link="https://megan-5.wistia.com/medias/rufs9o6mxs"][vc_column_text]Camp Oasis is hard to sum up. It is put on by the Crohn's and Colitis Foundation, and gives kids diagnosed with IBD a place to not only be themselves, but connect (more…)

[vc_row][vc_column width="2/3"][vc_column_text]The Tour of America's Dairyland (ToAD) has been around since 2009, and since the early days, has established itself as the largest multi-day cycling series in the United States. ToAD serves multiple audiences with both warmth and professionalism, providing a world-class experience to anyone with whom they interact. (more…)

Through a partnership campaign with Takeda Pharmaceuticals, I was tasked with writing a piece of content surrounding the topic of IBD and superheroes. I'm very proud of this piece, not just for my personal perspective, but because I have the opportunity to leave the reader feeling empowered.

"If you had x-ray vision, what would you do with it? Look through walls and spy on your co-workers? Find your dog’s lost ball under the couch, or lazily peek through your fridge to see if you’re almost out of your favorite Greek yogurt? Or maybe, like a traditional superhero, you would wander your town looking for clues behind the doors that no one can enter, and use your powers for the greater good.

What if your x-ray vision allowed you to not just see through things, but to see the invisible? I was given that super power, in a way, because of my life with inflammatory bowel disease (IBD).

As many patients know all too well, the difficulties associated with IBD are often invisible to others. It’s the hours when no one is around as you traverse from your couch to your bathroom; it’s the pain and fatigue that lurk in your body; it’s disappearing from your friends as you drive to the doctor’s office; and it’s the emotional pain too - the loneliness and isolation - when it feels like no one understands your experience..." [read full piece on huffpost.com]

[vc_row][vc_column width="2/3"][vc_column_text]Kelley Kinetics owner and head coach Kim Kelley entered the space with a stellar reputation. When she incorporated her business, she was ready to reach the next level, and really grow her skills and relationships. The active and coaching space is competitive, so having a strong and distinct brand identity is not an option. (more…)