One Word - Camp Video

Don't tell anyone, but I felt the pressure going into Camp Oasis 2019. In addition to leading the LIT program, I wasn't sure I could top last year's video - What is an Oasis? The '18 LIT class was full of talent and outgoing energy. (more…)

Dina Pestonji Web Audit

Dina Pestonji has an amazing story of survival and perseverance to share with her audiences. Once she gets in front of these, she thrives with life and strength, connecting and inspiring. Reaching more potential audiences and decision makers is key to growing her speaking business, and her site, dinapestonji.com, is a critical tool for that.

Dina's site, at first glance, had some effort behind it. (more…)

Healthcare Consulting

If the term B2P (business to patient) hasn't been coined yet, it should be. Patients-as-consumers are a large and important sector, with separate experiences, needs, and drivers than those in either traditional B2B or B2C audiences. The experience of a patient (more…)

Finding Purpose; Creating a Movement - Keynote

The Iowa Digestive Disease Center (IDDC) presents an annual education conference for patients and caregivers. (more…)

What Is An Oasis? - Camp Video

Camp Oasis is hard to sum up. It is put on by the Crohn's and Colitis Foundation, and gives kids diagnosed with IBD a place to not only be themselves, but connect (more…)

HuffPost: How Living With IBD Helped Me Discover My Superpowers

Through a partnership campaign with Takeda Pharmaceuticals, I was tasked with writing a piece of content surrounding the topic of IBD and superheroes. I'm very proud of this piece, not just for my personal perspective, but because I have the opportunity to leave the reader feeling empowered.


"If you had x-ray vision, what would you do with it? Look through walls and spy on your co-workers? Find your dog’s lost ball under the couch, or lazily peek through your fridge to see if you’re almost out of your favorite Greek yogurt? Or maybe, like a traditional superhero, you would wander your town looking for clues behind the doors that no one can enter, and use your powers for the greater good.

What if your x-ray vision allowed you to not just see through things, but to see the invisible? I was given that super power, in a way, because of my life with inflammatory bowel disease (IBD).

As many patients know all too well, the difficulties associated with IBD are often invisible to others. It’s the hours when no one is around as you traverse from your couch to your bathroom; it’s the pain and fatigue that lurk in your body; it’s disappearing from your friends as you drive to the doctor’s office; and it’s the emotional pain too - the loneliness and isolation - when it feels like no one understands your experience..." [read full piece on huffpost.com]

What I Want You To Know - Viral Blog Post

One major and consistent hurdle for chronic illness patients to manage is communicating life with disease to anyone who hasn't personally experienced it. Nearly all of the communication that exists falls into two categories: sterile lists of symptoms and medical level epidemiology. On the other side, there were early blog posts from patients that generally discussed singular events - advice on specific symptoms, tales of doctor visits. (more…)

Content Strategy for Guest Contributors - GBM

The Great Bowel Movement has earned its place in the Inflammatory Bowel Disease community by having a specific mission, distinguised brand voice, and emotional benefits for patients.

One of our brand tenets is 'conversation', (more…)