Don't tell anyone, but I felt the pressure going into Camp Oasis 2019. In addition to leading the LIT program, I wasn't sure I could top last year's video - What is an Oasis? The '18 LIT class was full of talent and outgoing energy...
Reach out to me to request the password for this presentation.Role: Presenting Speaker Client: HealtheVoices Conference Impact: Highest rated feedback on attendee surveys Project Notes: Session attendance reached full capacity before the conference opened. "Megan is an excellent speaker and presenter. Her presentation on Branding was extremely well received...
Shawn Bethea brings a lot of light to whatever she touches. As a chronic disease advocate and lifestyle + travel blogger, she covers a range of topics that at first glance, may seem unrelated. For Shawn, it's imperative to be effective by...
Dina Pestonji has an amazing story of survival and perseverance to share with her audiences. Once she gets in front of these, she thrives with life and strength, connecting and inspiring. Reaching more potential audiences and decision makers is key to growing her speaking business, and her site, dinapestonji.com, is a critical tool for...
If the term B2P (business to patient) hasn't been coined yet, it should be. Patients-as-consumers are a large and important sector, with separate experiences, needs, and drivers than those in either traditional B2B or B2C audiences. The experience of a patient...
Blogs on business websites these days are best practice - writing about something you know might be easy, but identifying and producing content that's sparked by an opportunity to connect with your audience - that's a lot harder. And sometimes, such as with this post for Kelley Kinetics, it's simple, yet rare...
Camp Oasis is hard to sum up. It is put on by the Crohn's and Colitis Foundation, and gives kids diagnosed with IBD a place to not only be themselves, but connect...
The Tour of America's Dairyland (ToAD) has been around since 2009, and since the early days, has established itself as the largest multi-day cycling series in the United States. ToAD serves multiple audiences with both warmth and professionalism, providing a world-class experience to anyone with whom they interact...
Through a partnership campaign with Takeda Pharmaceuticals, I was tasked with writing a piece of content surrounding the topic of IBD and superheroes. I'm very proud of this piece, not just for my personal perspective, but because I have the opportunity to leave the reader feeling empowered. "If you had x-ray vision, what would you...
Kelley Kinetics owner and head coach Kim Kelley entered the space with a stellar reputation. When she incorporated her business, she was ready to reach the next level, and really grow her skills and relationships. The active and coaching space is competitive, so having a strong and distinct brand identity is not an option...
Logo design in the active space can be sticky, as people tend to go overly-literal more often than other industries. An icon of a runner or cyclist does not a good logo make - especially when it's been exhausted over spans of teams, coaches, retail stores, and gear...
